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5 Design Tips for Killer Contests

Beside other elements, the visual design of your campaign is absolutely essential to avoid a high bounce rate and meet your marketing goals. Design is sometimes something scary for a Marketeer – but it shouldn’t! You don’t need to be a CSS king to create sexy campaigns that make people want to play!

“An original and cleverly built campaign, without a good design, will have a low participation rate.”

A few tips…

1. Call 2 Action

Call to Action should be in different color

The “Participate” button on your landing page is vital. To encourage people to participate, you should contrast this button with the rest of your page design – for example with a different color. Your goal is to make them participate, so tell them where they should click.

2. Gifts’ presentation

Contest best practice : show you dotations!

Use your Welcome Screen to offer a visual picture of your gifts. Why are you spending money? To encourage participation. So show them clearly what they can win, don’t be shy.

3. Fangate

Fangate example

One of your performance indicator is the number of Likes on your Facebook page and you’re therefore using a Fan Gate. Very good. But pay attention, this gate should not become a wall! Take your users by the hand and show them the way – a Fan Gate should always have a visual helper to the Like button, an arrow, for example. No hesitation is here allowed.

4. Simple – simple – SIMPLE forms

4_form

Yes, you want to know everything over your newly created leads… but pay attention! A form is frustrating & scary. If you don’t offer a price, limit the fields to the absolute minimum. When you reward the winners, you can ask a few more informations, but bear in mind : “Less is More”. You can also use a single click Facebook Connect with Qualifio and a Single Sign On custom development is sometimes the best way to kill this frustration!

5. Be responsive

6_responsive

Do we really have to repeat it again? If your campaigns are not responsive, you’re loosing a lot (A LOT) of audience-engagement. Few reminders within Qualifio Manager.

  • Always select a responsive template, it’s pre-selected.
  • Select a killer background image with the your iframe dimensions. But take the time to upload a Banner in the same look and feel. When the screen will be too small (=mobile environment), the banner will automatically replace the image background for a perfect user experience.
  • We have an integrated Smart URL : forget all the rest. The smart URL understands on what type of device is your visitor & display the best version for him. Share your smart URL, nothing else..

6. Be smarter than your competitors

5_images_button

Well, be smart. You chose the “Answer by clicking on images button”? Make sure all your images have the same dimensions. If they don’t, spend 10 more minutes of work to get a CONVERTING end result!

What are others doing? We publish the campaigns we love on Facebook – check it & do better.

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Nicolas is a web designer and CSS expert. He is helping Qualifio clients to optimize the look and feel of their campaigns as well as assisting users with their templates and CSS questions.
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