De Standaard uses Qualifio to make its political content interactive
…And it works!
With Qualifio, De Standaard creates numerous interactive campaigns that allow them to talk about politics in a creative way. These campaigns, if often entertaining, are always pure editorial content. It is not about carrying out contests or having the audience win prizes. It is about offering moments of interaction and fun. All while continuing to carry out their mission as a media, which is to inform people.
[Qualifio] helped us to set up the formats in an intuitive way. The interface is easy to use, so we can bypass development time. That is time we cannot afford to lose in a fast paced news environment.”