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How De Standaard makes political news interactive

De Standaard uses Qualifio to make its political content interactive
…And it works!

With Qualifio, De Standaard creates numerous interactive campaigns that allow them to talk about politics in a creative way. These campaigns, if often entertaining, are always pure editorial content. It is not about carrying out contests or having the audience win prizes. It is about offering moments of interaction and fun. All while continuing to carry out their mission as a media, which is to inform people.

 

[Qualifio] helped us to set up the formats in an intuitive way. The interface is easy to use, so we can bypass development time. That is time we cannot afford to lose in a fast paced news environment.”

Case study: De StandaardCase study: De Standaard

Case study: De Standaard

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Qualifio is the leading interactive marketing and data collection platform, enabling businesses to easily create and publish viral interactions on websites, mobile apps and social media.Learn more

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Roots in Brussels, work in Louvain-la-Neuve, Canada is my northern fling. Yoga doer, dog lover, intermittent runner. An aspiring digital generalist who’s always in pursuit of more shoes. Happiest with a pen and paper. Or, just give me a fireplace, like-minded friends, and a good glass of red. Now playing: The Lumineers, Betty Who, Hailee Steinfeld, Anya Marina and anything else that makes me feel free.

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